UFC Become Brand Ambassador of Aviator Game

Since Aviator is one of my favourite games, I follow its developer on Facebook. What I noticed recently is that Spribe is building partnerships with many athletes. Mostly from the UFC, but not exclusively. Let’s explore what Aviator gains from such cooperation.

Details of Spribe’s Partnership with UFC

First things first, let’s outline what the UFC is. It’s short for the Ultimate Fighting Championship. It’s the world’s largest organization with a focus on MMA. Which is short for mixed martial arts. These combat sports come in a variety of styles and disciplines. Kickboxing, jiu-jitsu, wrestling – to name a few. The company’s goal is to promote MMA and individual fighters. It holds global-scale events and competitions.

From what I gather, the partnership between Spribe and the UFC was inked in October 2023. In essence, it’s a marketing agreement that will last for several years. For Spribe’s Aviator, UFC sponsor will provide exposure during live events. 

In simpler words, Spribe is now a UFC partner. The brand will be featured inside the UFC arena. So, when the camera focuses on the fighters, viewers will see Spribe’s or Aviator’s logo. Moreover, it will be integrated into live telecasts.

In India, MMA is well behind cricket and kabbadi in terms of popularity. But combat sports have their Indian fans, too. And globally, UFC events get millions of viewers. Many of them are from North America. It’s a huge potential audience for Spribe and its crash game.

There is one more important aspect to the Spribe/Aviator-UFC partnership agreement. Every year, UFC athletes will become Spribe’s official Brand Ambassadors. This means the fighters will make public appearances showing off the brand. They’ll also star in photo and video content for social media promoting Aviator. The partnership promises many creative campaigns of this kind.

Alex Pereira — First Official Brand Ambassador for Aviator

company is working strategically to expand Aviator’s audience. They want to make the brand more recognizable, too. Getting an official Brand Ambassador was a crucial step in this direction. As a UFC partner, they received one as famous as Alex Pereira.

He’s a well-known figure in the MMA world. Any fan of combat sports has heard the name. Alex Pereira is one of the most outstanding fighters in UFC history. This athlete is a two-time UFC champion (2022 and 2023). He scored both victories at the most famous fighting arena in the world. It was Madison Square Garden in New York.

Among MMA viewers, Alex Pereira has a very large fan base. As Aviator’s ambassador, he certainly got many players interested in it. After all, the game hits as hard as Pereira’s punches!

Merab Dvalishvili Promote Spribe’s Aviator

A few months later, Spribe got its second official brand ambassador for Aviator from UFC. On the company’s social media, I found the first mention of this event dated April 2024. At the time, the developer had just won the title of the Breakthrough Company of 2024.

Merab Dvalishvili became the new official representative of the lucky red plane game. Nicknamed The Machine, he is a top UFC athlete in the category Bantamweight.

The fighter’s homeland is Georgia. After turning 21, Dvalishvili moved to the US. Pursuing a career as a professional MMA fighter was his dream. He worked hard and made his way to the top.

I watched Dvalishvili’s interview on the topic of his new position. The fighter spoke highly of Aviator. I can tell that he enjoys a bit of Aviator gambling in his spare time. And who can introduce a game to a new audience better than its fan?

Johnny Walker — Latest UFC Brand Ambassador in 2024

After 3 months with Dvalishvili, Spribe received its third ambassador from the UFC. This time, the honor went to Johnny Walker. He’s a successful fighter in the Light Heavyweight category. Aviator’s developer first announced this partnership in early June.

The previous two Brand Ambassadors helped Spribe gain more recognition in North America. Johnny Walker stepped in to promote Aviator with a focus on Latin America. In particular, he’s very famous in his homeland, Brazil.

Johnny Walker has been a professional MMA fighter since 2013. In 2018, he joined the UFC roster. At the time of becoming Spribe’s Brand Ambassador, he held the ninth position in his category. Throughout his career, the fighter received the UFC Award Performance of the Night four times. 

Everything points to Johnny Walker being an accomplished athlete. He has a large following both in the US and at home, in Brazil. His participation in Aviator’s marketing campaign is invaluable. It’ll speed up the brand’s growth in these regions.

Partnerships With Other Athletes

I check Aviator-related news avidly. And not long ago, I learned about Spribe’s new high-profile partnership with an athlete. Looks like the developer remains a UFC partner, but is also expanding in new directions. Now, boxers are joining the campaign to promote it!

Boxer and Influencer Jully Poca to Promote Aviator

This is the first non-UFC Brand Ambassador of Aviator game. And the first female athlete! They announced this partnership in early August 2024.

Jully Poca is a social media star originating from Brazil. Looks like Spribe is prioritizing the growth of its influence in Latin America. In this case, Jully Poca is a perfect candidate for the ambassador role. Her popularity in Brazil and beyond is astounding.

For one, she’s a sports-focused influencer. Her audience exceeds 3.1 million on TikTok and 2.9 million on Instagram. Her content is focused on training, fitness, and weightlifting. Moreover, in 2023, Jully Poca debuted in the boxing field. Since then, she has claimed 3 victories in a row.

I read through Jully Poca’s interview. She’s sure her fans will adore Aviator. The boxing influencer also hinted at her creative ideas for promoting the crash game. This campaign is certain to raise Aviator’s popularity with female gamblers.

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Pankaj Chokan